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Rapid Release Wins—Hint...not the money In my last post, I shared what actually happened when I published The Apex Society Trilogy over three consecutive months. The short version? The books launched on schedule. Readers found them. My social platforms grew. My Kindle Unlimited pages increased but my royalties remained firmly in the “that’s nice, dear” category. If I judged the entire experiment solely by how much money entered my bank account during those three months, rapid

HOW IT ACTUALLY WENT. In this series so far, I've covered why I opted for Rapid Release, Two Truths and a Lie about the process, and I even covered the costs of it. For this post, I wanna break down nitty gritty of what actually happened during the release months, and if I felt the process overall was positive. To decide if it was, We'll have to look at some hardcore numbers. REMEMBER, my plan was to use rapid release to generate repeated visibility for a brand-new pen name w

Honorable Mention Well, lookie lookie… Gaslight: Book One of the Apex Society Trilogy has received a 2026 Readers’ Favorite Honorable Mention in Romance–Suspense. “Readers’ Favorite is proud to announce that Gaslight by Rhone Atleshen won the Honorable Mention Award in the Romance–Suspense category.” No, it wasn’t Gold. Yes, I allowed myself approximately thirty seconds to have feelings about that. Natch. Then I remembered the important part: a novel published under a brand-n

When I decided to launch a new pen name, build an author platform, and publish The Apex Society Trilogy, I wasn't working with a large and profitable back-catalogue. I had nothing but spit, grit, and bullsh*t to muscle my way forward. As such, I had to make some hard and fast decisions on how to work within the budget I had for maximum impact and the magic number, was $6,000. That's it. 6k Not the starting budget. Not the first round of funding. Not an amount I could supplem

Two Truths and a Lie About Publishing Three Books in Three Months When people hear that I released three books in three consecutive months, they tend to picture me writing at an unhinged pace—finishing one manuscript, throwing it onto Amazon, and immediately racing toward the next deadline. That is not what happened. The releases were rapid. The writing & preparation were not. In fact, I had written the entire Apex Society Trilogy approximately a year before Gaslight reached

Why I Chose Rapid Release When I launched The Apex Society Trilogy, my 'debut' as it were, I wasn't actually a debut-ing author. In fact, I'd been writing for more than a decade. Rhone Atleshen, however—the pen name, the platform, the author brand—was new. I had recently survived something very life-or-death that forced me to reconsider my career trajectory. That story deserves its own post, but the short version is this: I was new…and so was my writing. My writing was gritt

Apparently, readers are nosy. I say that with love, because I'm a nosy reader too. Over the past few months I've been asked everything from what books I read to what writing craft books I recommend, what tech I use, and whether I really write all these morally questionable men on a Mac. (The answer is yes: Team Apple forever.) Rather than continuing to answer those questions one DM, email, comment, and carrier pigeon at a time, I finally built an Amazon storefront. Inside you

I could try to write this with all the polished sharpness of Lady Whistledown, but I’m not that refined and this subject isn’t polite. It’s raw, messy, and honest as hell. Two weeks ago, I got so sick I ended up in the hospital for a week. When I finally came home, it took another seven days just to feel human again—never mind the follow-ups, the new forever-medication, and the reality of what just happened. Sh*t got intense. Full stop. Why am I sharing this here, well, frank

Hello my name is Rhone Atleshen , and I'm addicted to Writing Conferences. Okay...maybe addicted is a leap, but I do love them and believe in them and make it my goal to attend at LEAST two a year. I consider them a sort of professional development investment into the education of me! Now, that said, I've done several over the past few years and I can firmly attest that; Not All Writer Conferences Are Built the Same One of the biggest misconceptions I had early on was think

So, amongst the rules people say authors should embrace...putting your face on social media is top of the list. No one loves anonymity. People WANT a talking head! They want to see you and hear your voice and thus I forced myself so far outside my comfort zone, I was in another hemisphere! I went live on TikTok for the 1st time… and if I’m being honest, it was weirdly cool. The Pre-Live Spiral was legit. Let’s start here—because this was the worst part. The nerves? Unreal. No

If you’re looking for tidy writing advice from an expert with everything perfectly figured out… this probably isn’t the place. Craft & Consequence is where I share notes from the trenches of writing and publishing thrillers—what works, what fails spectacularly, and the lessons I’ve learned along the way. Yep...that's my eyeball....neat. Hello. I’m Rhone Atleshen , author of the Amazon best-selling Apex Society trilogy , a series of dark, cinematic thrillers built around high